Artist Profile - Signature Photography Awards 2009
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The Directors of DegreeArt.com have the pleasure of announcimg the 2009 SIGNATURE PHOTOGRAPHY AWARDS Private View and Award Ceremony: Read more... |
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Information Name: Cheng Ting Ting University: University of Westminster Course: MA photographic studies Date of Graduation: Sep, 2009 Category: Fashion and Still Life Image Title: Still life with Nike cucumber Format & Equipment: medium format 6x7 Fuji film, Mamiya RB67 Presentation details, framing style/dimension cm: classic wooden frame (usually are used in still life painting), 40cm x 50cm The starting point of this project was about the fetishism of commodities. It is an illusion to overrate the product, to enchant people to buy it. Here, the artist focuses on the power of brand to represent the commodity fetishism. In our everyday life, we can find a bike from Hermes which cost £2300, and a tennis-racket from CHANEL cost £450, what’s the difference between these products and the others? Cucumber, as a natural product, without artificiality, do people believe that the cucumber is better than others? This happens in our everyday life, with or without our awareness of it. |
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